About MAPS
Meet the Owner
Jon McGrory founded McGrory Asset Planning Services in 2023 with a simple idea: insurance should work for the client, not the carrier.
Before starting MAPS, Jon worked as an Allstate agent and learned the industry from the inside. The captive model came with real limitations, one carrier, one set of products, and little room to truly shop on a client's behalf. That experience made it clear that independence was the only way to deliver the kind of advice and service people deserve.
Today, MAPS works with a broad network of carriers across personal lines, life insurance, and commercial coverage. That means more options, more competitive pricing, and recommendations based on fit, not sales quotas.
Based in West Chester, Pennsylvania and licensed in Pennsylvania, Maryland, and Delaware, MAPS takes a straightforward, client-first approach. Our approach is simple: provide choice, deliver clarity, and keep it simple.
Why an Independent Agency?
Access to More Carriers
We work with a wide range of carriers, allowing us to compare options and match coverage to your specific situation.
Advice, Not a Transaction
We take the time to explain your coverage, walk through tradeoffs, and make sure you understand what you are buying.
Built Around Your Needs
Coverage is tailored to fit your situation, with the flexibility to combine policies and options where it makes sense.
A Relationship, Not a Sale
As your needs change, your coverage evolves with you. We stay involved and keep everything aligned over time.
Claims Advocacy
If something goes wrong, you have a knowledgeable partner to help guide you through the claims process and keep things moving.
We Do the Legwork
We handle the shopping, comparisons, and details behind the scenes so you can make a clear, confident decision without the hassle.